AI that takes an interior from first idea to finished room — every object real, verified, and ready to buy, with exact sizes, live prices, and one-click ordering. Type it, tap it, or just say it.
Lovable did it for software. We do it for the interior design industry.
Today: a B2B tool for large dealer & retail networks. The platform below is where it goes.
The gap
Every AI interior tool today produces a pretty picture of furniture that doesn't exist — you can't measure it, price it, or buy it. It's a mockup, not a room.
Beautiful image → dead end. The furniture is imagined. You can't tell what it is, whether it fits, or where to buy it.
Every item in the render is a real SKU: it fits the actual room, it costs €X, and it ships from a real dealer. The picture is the product.
WYSIWYB — what you see is what you can buy.
The market builds screenshotters.
We built a compiler.
The product — already working
Not a roadmap slide — this runs today, including a live modular-furniture 3D configurator.
Why now — multimodal models just crossed the quality bar · product feeds are standardized · the EU Digital Product Passport makes structured brand data mandatory.
AI designer + specialist agents
One AI designer orchestrates eight specialist agents — they design alongside you, then check the result like CI checks code — one engine, eight rule-packs. A pretty render is a commodity; a verified interior is a profession.
Walkways, reach zones, door swings, anthropometry — checked against the actual plan.
Lumen budgets per task area, layered light, daylight from real openings.
RT60 estimate from room volume and materials; soft-surface balance.
Contrast and coherence across every SKU passport — matched to the taste vector.
Textiles, greenery, art, lighting accents — completeness without clutter.
Live total vs target; smart swaps with the price delta for every substitution.
Lead times, delivery windows and assembly — checked before you fall in love.
Materials, origin, carbon, care, warranty — EU Digital Product Passport-ready.
Every project ships with a Verification Report — eight green checks in the spec PDF. The render is beautiful; the report is why it gets built.
Every flow is voice-driven. “Make the living room warmer and €3k cheaper” — the specialist agents do the rest. Already prototyped in our DUO sofa configurator.
The system · a living graph
Product flows, money flows, data flows — and when each piece arrives. Drag the nodes. Scrub the timeline. Click anything.
Modular by design — each subsystem is swappable. It starts with Anima: a visual taste test that turns “I don't know what I want” into a precise style vector — no moodboard required.
drag nodes · hover a node for its product card · click to open the product
The moat
Brands and stores upload their own products — self-serve, straight from the Google Shopping feed they already have. Our AI turns each one into an object that's render-ready, placement-ready, and ready to buy. That's a living catalog no one else has — 18 brands are already in it, and a new one lands in days.
IKEA can never be the neutral layer above thousands of makers. We are. The more brands self-onboard, the less any single one matters.
Houzz has photos and pros. We have a compilable living catalog — render-, size- and configurator-ready. Cheaper to acquire than to rebuild.
Anima reads preference before a single product is shown; every placement, render and order refines it. Brands finally see the whole funnel — the only interior dataset that begins at desire, not at checkout.
Designers license their work as style references and earn royalties every time it's used. The profession that resists every design tool becomes the one feeding ours.
The landscape
The category is crowded at the picture and empty at the checkout. Every player stops at inspiration, a single brand, or a floor plan — nobody compiles design into a verified, purchasable order. That gap is the company.
| Who | Their game | Why we win |
|---|---|---|
| AI visualizers RoomGPT · GenRoom · Spacely |
Instant restyles — gorgeous pictures of furniture that doesn't exist | Our render is a bill of materials: every object is a real SKU with a price, dimensions and a dealer behind it |
| One-brand experiences IKEA Kreativ · Wayfair Decorify |
Impressive tech, locked to one catalog — the tool exists to move their stock | We're the neutral layer above thousands of makers — the one position a brand can never take |
| Plan-to-shopping apps MeltFlex — the closest peer |
Floor plan → 3D → buyable furniture; a product feed bolted to a viewer | A feed is not a graph. Ours is placement-, configurator- and render-ready, prices reproduce 1:1 — and it powers a B2B dealer channel, not just a widget |
| Planners & marketplaces Planner 5D · Houzz |
Layout tools and photo browsing; they monetize pros and ads | We monetize the order itself — 1–2% of a €20–50k basket, verified by engineering copilots |
And the category's front door is moving into the chat: people now start a renovation by asking an AI assistant. We're already inside — the first interactive interior app in ChatGPT, one MCP engine speaking to Claude and Gemini next. The slot was empty. We took it.
The economics
| Pattern | Lovable | Complecta · Vibe Design |
|---|---|---|
| Output | A deployed web app | A purchasable, real interior |
| Interface | Natural language → code | Natural language → furnished room |
| Virality | Shareable app URL | Shareable room + remix onto your plan |
| Supply scales without them | Users write the apps | Brands upload the catalogs |
| Recurring value | ~$25 / mo hosting | Commission on a €20–50k order |
| A one-time user is… | churn | a transaction |
Asset-light — we never hold inventory. Brands and dealers fulfil; we own demand, design and the verified spec.
Revenue stacks: brand subscriptions (Free → Pro → Partner) · user credits (cost per render pass ≈ $0.4) · order commission · enterprise / white-label for dealers.
Traction · one week from zero
They didn't react to a demo. They reacted to a painkiller.
Design schools and universities teach the full chain on our platform — plan, agent, copilots, spec. Academic licenses seed a generation of professionals who never worked any other way; the founder's education-led brand is the front door.
Designers publish their projects as licensed style references. Every generation that uses one triggers attribution — and a royalty. Student work from the classroom flows straight into this market.
reference used → attribution → royalty paid
Roadmap
Whole-apartment plans split into rooms; 18 brands already parsed into the catalog. The engine works today.
Voice & chat orchestrator over the existing tools + one-shot “upload → furnished room in 60 seconds” + first copilots (budget, ergonomics). Built entirely on functions that already exist.
Cloud projects, freemium credits, public share pages with shoppable hotspots, remix onto your own plan. Lighting & color copilots join; the Verification Report ships in every spec.
Brands upload catalogs themselves; AI builds product passports — including EU Digital Product Passport data. The graph compounds without our headcount.
Cart → order routing → dealer fulfillment → commission engine, with the logistics copilot checking every order is deliverable. The economics turn on.
Embed widget on brand sites, Shopify app, public API, the designer royalty market, the education program, the full copilot suite — and the name: vibe design.
Investment
We’re building the platform now, and we’re open to investment and strategic partnership. Round size, structure and terms are shared on request — shaped around the right partner, not fixed as a number on a page.
The numbers — financial model v7.4.37 →Complecta · hello@complecta.ai